The truth about business is one that we all are too painfully aware of. The same old way of conducting commerce and exchange — upholding exclusion rather than inclusion & externalizing impact rather than sustaining our planet – is yesterday’s approach.
Our commitment is to reshape the global marketplace via ventures that act out business differently. Our ventures are dedicated to bringing dignity to people and our planet.
We act upon 4 key principles:
- Positive mission-based enterprises and for-profit business models should be symbiotic and need not conflict with each other.
- This intersection of purpose and profit – bringing dignity to people and our planet – enables our best shot at systemic, global change toward inclusion and sustainability.
- An ecosystem of ventures clustered around a theme – like ending modern slavery for example – creates synergy that can elevate all member enterprises to faster growth and larger impact. We think of this as a next-generation keiretsu – a set of companies with intersecting missions, interlocking business relationships, and mutually beneficial shareholdings.
- Impact is accelerated by hands-on incubation via the experience, resources, and wherewithal of a global network that stands with Just Business in these principles.
This is no traditional venture capital or philanthropic cash effort; we stand shoulder to shoulder with our entrepreneurs to coach and accelerate multiple bottom-line impacts. Someday these principles will simply be an accepted entrepreneurial ethos. They should be Just Business..