Investment Criteria

Mission Criteria

Just Business aims to invest in forward-thinking, for-profit ventures that embody our philosophy of inclusion and sustainability. These ventures seek will shape the next generation of business – an economy where profit does not exist in tension with positive impact. Our ventures work within a network of companies with intersecting missions, interlocking business relationships, and mutually beneficial shareholdings.

Just Business works closely with companies and their founders and provides the business acumen and coaching to enhance both their business and impact strategy.

Financial Criteria

Just Business seeks to invest $25,000 to $1,000,000. We are open to various investment structures and expect to exit investments within a 5 to 8 year time frame.

Impact Criteria

Just Business aims to invest in companies that dedicated to creating meaningful impact for economically vulnerable populations and their environmental surroundings.

Business Criteria

Competitive Advantage
Just Business seeks companies with enduring value propositions and intellectual property innovations

Early & Growth Stage Companies
Just Business seeks companies in the early or growth stage of their business with a strong track record, with an eagerness to grow their business model to include a triple bottom line.

Strong Management Teams
Just Business believes talented, driven, and passionate teams build the most successful businesses. We look for people with a history of success in founding, building, and/or managing companies, or have related industry experience.

Industry Focus
We are currently looking to invest in functional consumer foods–specifically organic and natural foods, environmental remediation technologies, and consumer technologies.

Capital-Efficient Structure
Just Business aims to work with companies that can grow their business model with a modest amount of capital.